Businesses use trademarks to identify their goods and/or services. These trademarks are typically words or symbols (logos), but the concept of a trademark has expanded to include phrases/slogans, product designs and even sounds and smells.
This course provides practical tips and approaches to help you determine whether your organization has trademarks, service marks, and/or trade names, and to help you protect and profit from them. At the end of this course you should be able to:
+ Describe what is protected under trademark law.
+ Explain what rights are included in the “bundle of rights” under trademark law.
+ Apply the key steps associated with obtaining U.S. trademarks and service marks.
+ Explain the benefits, costs, and risks of owning and using trademarks.
+ Articulate the basic rules of proper trademark usage and licensing to avoid abandonment of rights.
Wesley E. Donahue, Ph.D., PE, PLS, PMP, 6σ Black Belt (This email address is being protected from spambots. You need JavaScript enabled to view it.), is the course Master Instructor. Formerly, he was the director of Penn State Management Development, a self-supporting provider of education and training services to business and industry clients around the world. Before joining Penn State, he was co-founder and executive vice president of a manufacturing and specialty engineering firm; manager of corporate development and international manager of technology for a Fortune 200 company; and, professional associate of a worldwide provider of technical management professional services.
